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Privacy Policy

Pinch of Human is a brand operated by Artitus LLC

Effective date: January 1, 2026

Last updated: January 1, 2026

1. Introduction

Artitus LLC ("Company," "we," "us," or "our"), operating under the brand name Pinch of Human, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our Service.

Please read this policy carefully. If you disagree with its terms, please discontinue use of the Service.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you provide when you:

  • Sign up for our Service or waitlist
  • Submit a contact form
  • Communicate with us by email
  • Use our client dashboard

This information may include:

  • Name - first and last name
  • Company name - your brand or business name
  • Email address - for account management, communication, and waitlist enrollment
  • Phone number - for account support and communication
  • Payment information - processed and stored securely by Stripe; we do not store payment card details
  • Product images and brand assets - submitted for content creation purposes
  • Business information - competitors, goals, and brand guidelines shared during onboarding

Email addresses submitted through our waitlist form are collected and stored through Sendy, our self-hosted email marketing platform, and are used solely to send waitlist updates and service announcements.

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical information, including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on pages
  • Referring URLs
  • Date and time of visits

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website. See our Cookie Policy for full details on what cookies we use and how to control them.

3. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and improve the Service
  • Process payments through Stripe
  • Communicate with you about your account, requests, and deliveries
  • Send service-related notifications and updates
  • Analyze website usage to improve performance and user experience
  • Serve relevant advertising through Facebook Pixel
  • Respond to your inquiries and support requests
  • Comply with legal obligations
  • Protect against fraud or unauthorized use

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

4.1 Service Providers

We share information with third-party vendors who assist us in providing the Service:

  • Stripe - payment processing. Stripe's privacy policy is available at stripe.com/privacy
  • Sendy / Amazon SES - self-hosted email marketing platform used to manage our waitlist and send service announcements. Email addresses are stored within our Sendy installation and are not shared with third parties for marketing purposes
  • Google Analytics - website analytics. Google's privacy policy is available at policies.google.com/privacy
  • Meta (Facebook Pixel) - advertising and analytics. Meta's privacy policy is available at facebook.com/policy
  • Umami - privacy-focused website analytics

These providers are contractually obligated to use your information only as directed by us and in accordance with this Privacy Policy.

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal requests from public authorities.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Analytics and Advertising Tools

5.1 Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics collects information such as how often users visit, what pages they visit, and what other sites they visited prior to coming to our site. We use this information to improve our website and Service. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on available at tools.google.com/dlpage/gaoptout.

5.2 Facebook Pixel

We use the Facebook Pixel to measure the effectiveness of our advertising, understand actions people take on our website, and serve relevant ads to people who have visited our site. The Facebook Pixel collects data about your activity on our website and connects it with your Facebook profile if you are logged in. You can manage your Facebook ad preferences at facebook.com/settings/ads.

5.3 Umami

We use Umami for privacy-focused website analytics. Umami is designed to collect anonymized analytics data without personally identifying visitors or setting tracking cookies.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. We may retain certain information after your subscription ends as required by law or for legitimate business purposes such as resolving disputes or enforcing agreements.

Product images and brand assets submitted to us are retained for the duration of your subscription and deleted upon written request following cancellation.

7. Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your state of residence, you may have certain rights regarding your personal information, including:

  • The right to access the personal information we hold about you
  • The right to request correction of inaccurate information
  • The right to request deletion of your personal information
  • The right to opt out of certain data uses

To exercise any of these rights, contact us at [email protected]. We will respond to your request within 30 days.

8.1 California Residents

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your CCPA rights, contact us at [email protected].

9. Children's Privacy

Our Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will delete it immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or by posting a notice on our website. Your continued use of the Service after changes take effect constitutes acceptance of the revised policy.

11. Contact

For questions, concerns, or requests related to this Privacy Policy, contact us at:

Artitus LLC
30 N Gould St Ste N
Sheridan, WY 82801 USA
[email protected]